Vilandra
11-04-2005, 02:46 PM
The makers of the vampire game-to-film BloodRayne told SCI FI Wire that the movie opens next January free of the competition it originally faced.
The alien-infestation movie Slither and the vampires-versus-werewolves sequel Underworld: Evolution have both moved from their original Jan. 6 release dates, leaving the day to BloodRayne, said Jim Schramm, an executive at distributor Romar Entertainment, in an interview. "The only competition we'll have is nongenre related, and that's a good sign," Schramm said. Romar will distribute BloodRayne to an estimated 2,500 screens in a deal that allows director Uwe Boll to retain the film's rights.
BloodRayne stars Kristanna Loken (Terminator 3: Rise of the Machines) and is loosely based on the video game of the same name, which centers on a vampire killing machine. The cast also includes Ben Kingsley, Meat Loaf, Billy Zane, Udo Kier, Michael Madsen and Michael Pare. "The film is a prequel to the game, really," Boll said in a separate interview. "We have taken the story and explained her origin, and we know we have a built-in fan base for this movie."
The guerilla marketing campaign for BloodRayne includes Internet, bus advertising and a painted 77-foot yacht. "It's a quality horror film, and it will benefit from word of mouth, so we're getting the word out now," said Schramm, who acknowledged that early in the year is usually a dumping ground for new releases because the Hollywood industry is always gearing up for the Oscars. "We're out to change that and make January a good time to release movies."
Source: SciFiWire (http://www.scifi.com/scifiwire2005/index.php?id=33150)
The alien-infestation movie Slither and the vampires-versus-werewolves sequel Underworld: Evolution have both moved from their original Jan. 6 release dates, leaving the day to BloodRayne, said Jim Schramm, an executive at distributor Romar Entertainment, in an interview. "The only competition we'll have is nongenre related, and that's a good sign," Schramm said. Romar will distribute BloodRayne to an estimated 2,500 screens in a deal that allows director Uwe Boll to retain the film's rights.
BloodRayne stars Kristanna Loken (Terminator 3: Rise of the Machines) and is loosely based on the video game of the same name, which centers on a vampire killing machine. The cast also includes Ben Kingsley, Meat Loaf, Billy Zane, Udo Kier, Michael Madsen and Michael Pare. "The film is a prequel to the game, really," Boll said in a separate interview. "We have taken the story and explained her origin, and we know we have a built-in fan base for this movie."
The guerilla marketing campaign for BloodRayne includes Internet, bus advertising and a painted 77-foot yacht. "It's a quality horror film, and it will benefit from word of mouth, so we're getting the word out now," said Schramm, who acknowledged that early in the year is usually a dumping ground for new releases because the Hollywood industry is always gearing up for the Oscars. "We're out to change that and make January a good time to release movies."
Source: SciFiWire (http://www.scifi.com/scifiwire2005/index.php?id=33150)